Welcome to the Blog Social
Network Marketing in IT.
Allow me to introduce
myself. My name is Morgan Johnston. I have been working in IT for 14 years, and
involved in product management and marketing for the last four or those. I am studying
towards an MSc in Information Systems Management from the University of
Liverpool, and the focus of my dissertation is effective Social Network
Marketing strategies for IT.
The terms Social Network Marketing and Social Media
Marketing are interchangeable, and although Social Media is the more common
term used, I personally feel that the strength of marketing through social
media comes from the networks generated, and thus the term ‘network’ deserves
higher recognition. Having a Facebook or
LinkedIn business page alone is worthless unless you have built or are actively
building the network of fans and subscribers for those pages and are engaging
with them. Therefore I prefer the term
Social Network Marketing.
Because of my studies as well as my general interest in the
subject, and because I perceive the use of social network marketing in IT is a
relatively minimally discussed topic, I have decided to start this blog for
purpose of generating discussion on the benefits of social network marketing
for IT and the best channels and strategies to use to achieve those benefits.
I hope that this blog will generate interesting discussion
and feedback.
If you have any suggestions for topics to discus, related to
social network marketing in IT, then please feel free to make them.
Kindest Regards,
Morgan Johnston
